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Amex Express M&E expands tech partnerships

American Express Meetings & Events, a division of American Express Global Business Travel (GBT), has announced it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, American Express Meetings & Events clients now have a more robust suite of solutions available to improve attendee engagement. Launch Preferred Meetings Program at GBTA Berlin, a supplier of simple meetings management tools, will announce its new Preferred Meetings Program at Global Business Travel Association (GBTA) in Berlin 2018.

The new tool allows companies to develop a preferred program for meetings, via a fully automated system. Hotels and meeting venues can now load company specific negotiated rates, delivering unprecedented savings for meetings and events.