New research demonstrates rise of experiential over products
A new survey by marketing agency Savvy has demonstrated a rise in live brand experiences across the retail sector
SET Live relaunches as Set Creative
The move follows the unity of the family of agencies operated by SET Experience Group
Stadium Experience welcomes two new clubs for conferences & events
The consortium promotes sports arenas and stadia as venues for conferences, meetings & events
Event Horizon: You are not in the lead
Stuart Wood examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out
Confex panel: The future of the industry
A panel discussion on the industry's future closed out the main stage on the final day of Confex
How to reignite your event marketing
Patrick Smith, chief marketing officer at Cvent, offers some marketing tips ahead of his session at International Confex next week
42% of UK businesses are outsourcing their marketing
According to new research by Marketingsignals.com
EEF Venues to become Make Venues
The announcement comes following turnover growth of 45%
Cuts to Edinburgh’s marketing budget threaten city’s tourism industry
Edinburgh City Council has proposed an 89% cut to the city's marketing budget over two years
Global expansion for newly branded DRPG
The communications agency has opened four new offices across the world
