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NEC Group bounces back with first tri-venue campaign
The NEC Group is launching an ‘Event Space Hoppers’ campaign for agencies this May as the events industry bounces back from the pandemic.
Influencer marketing: how to guide
Matt Woods, founder and CEO of digital and influencer marketing agency AFK, explains how influencer marketing can increase brand awareness
The dangers of ad hoc marketing
Phillip Bacon, director, Bacon Marketing, reveals what makes a good marketing strategy
ProGrade Analytics celebrates first birthday
B2B lead generation agency, ProGrade Analytics, will celebrate its first birthday on 4 November 2021
GPJ announces investment in European operations and personnel
Event and experience marketing agency George P. Johnson (GPJ) has acquired a minority stake in creative video agency NOMOBO
Eventbrite launches new marketing service Eventbrite Boost
Eventbrite has launched a new marketing service aimed at event organisers, Eventbrite Boost
74% of businesses plan to increase market research budgets in 2021, research says
The research, which was conducted by independent polling company Censuswide, surveyed 200 business decision-makers in large and medium sized UK companies in the last week of December 2020
EDGE Venues hosts Marketing Summit in Nottingham
The event brought together agencies and venues from across the UK
Marketing budgets drop for first time in seven years
Events marketing budgets have taken a large hit, and have been downwardly revised for the first time since Q3 2018
A degree of influence
Influencer marketing is all the rage, but can it work in the B2B world?
