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The SET Guy

In this month's Big Interview, SET Live's Guy Tremlett talks 24 years of production experience with CN

The right experience

Stuart Wood asks leading creative agencies what planners should consider when choosing the right experiences for their delegates

FUSE & TRO help Nissan champion the fan for UEFA

Experiential agencies FUSE and TRO, both part of the Omnicom group, are working on Nissan’s project to celebrate the Barcelona v Juventus UEFA Champions League Final in Berlin this weekend with an innovative experiential fan experience. The UEFA Champions Fan Festival will take place at the Brandenburg Gate, where 100,000 fans are expected to visit and see trophy make its final journey from the Fan Festival to the Olympic Stadium in a special one-off e-NV200 vehicle. Nissan’s Fan Festival activation, designed and built by Fuse Sport + Entertainment and