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IBTM Wired day two concludes digital experiences are key

IBTM’s virtual event, IBTM Wired, closed out its second day discussing the importance of digital platforms to the next stage of the events industry’s recovery.

Speakers on day two of the event included: Abi Cannons, global innovation success manager, Reed Exhibitions; Tess Vismale, CMP, DES, chief event executioner, event technologist, isocialx; Rachel Stephan, founder, Snoball Events; and Linda McNairy, VP Americas, American Express Meetings & Events.

Bosses must be flexible on firms' meeting needs

by Caleb Parker, CEO,   Small and medium-sized businesses (SMBs) looking to the future already understand that mobile will increasingly impact the way they run their businesses. This is not only true for retailers racing to catch up with the explosion of mobile commerce, it also means most business leaders and employers need to rethink the working environment they offer their staff. By 2019, around three-quarters of the adult population, it is predicted, will own a smartphone.