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Sustainability: accreditation, partnerships and technology are crucial for a successful green recovery

By Louisa Watson, Director of Marketing, Wyboston Lakes Resort

Sustainability is rising once again on business agendas after being understandably relegated by some organisations for the past year by the sheer need to survive. Yet, at its very core, sustainability is actually about survival. The two are entwined. A green post-pandemic recovery is vital for all businesses in the events and hospitality sector as they navigate the road ahead.