Chris Parnham, owner of Absolute Corporate Events (ACE), has announced the launch of a new company, Absolute Digital Communications (ADC).

The new company aims to "create digital and virtual communication events in a new normal where live events are expected to be smaller" and deliver  “digital elegance, crafted with purpose”.

ADC will trade as a sister company to Absolute Corporate Events.

By Chris Parnham, Owner and MD of Absolute Corporate Events 

Most of us business owners, leaders or managers expect or at least hope, that our staff care as much about our business as we do, but why should they? Providing they show up on time, look busy for 8 hours, don’t take too many sickies, smile in the right places, make the right noises, then their job and the security of a regular income is safe, right? This might be true in a poorly managed business, but not with effective and compassionate leadership in place.