The Prepared, Hybrid MICE City of Busan
In 2020, with the unexpected outbreak and spread of the COVID-19 virus, the global MICE industry completely froze. However, even the worst crisis can encourage people to face new challenges and can be used as an opportunity for development and success. Much like other global MICE cities, Busan, Asia’s No. 5 MICE city (2019, UIA), has been experiencing difficulties amid the pandemic.