At Venues and Events International, we have been greatly encouraged by the confidence in our clients for the return of in-person meetings and events. Our sales pipeline increased by 30% between April and May - an incredible achievement in just one month, and 80% of this is contracted! We typically see 55% of our annual budgeted revenue covered by the pipeline in May, but the coverage was 88% this year.
Event planners must be flexible with venues on service-level agreements (SLAs) according to the trade association for the UK meetings, events and accommodation industry, HBAA.
The organisation is calling for revisions of existing SLAs due to nationwide staff shortages and a huge rise in enquiries and bookings, but confirmations remain low.