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IMEX finds new reason to Smyle

The IMEX Group has partnered with UK-based creative agency Smyle to produce a series of digital activations leading up to IMEX America show in Las Vegas in November.

Smyle uses gaming platform to showcase Samsung products

Creative agency Smyle, alongside long-term partner Samsung, has used the gaming platform Unreal to host the first immersive live digital media experience on the platform.

Smyle created Samsung House, a hyper-realistic, 3D virtual world for Samsung Life Unstoppable, in addition to using gaming techniques in order to ring "emotional resonance" to the online event. The interactive digital hub saw the latest products in mobile, wearable, TV, audio and home appliances unveiled as part of Samsung Life Unstoppable.