American Express Meetings & Events, a division of American Express Global Business Travel (GBT), has announced it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, American Express Meetings & Events clients now have a more robust suite of solutions available to improve attendee engagement.
The official convention bureaux for London and Paris have announced a new partnership which they claim will see the two cities working together for the first time to deliver a “unique two-in-one incentive trip”.
The agreement is aimed at inspiring North American incentive buyers to book a 2-in-1 trip for their clients.
The itineraries have been curated to showcase how easy it is to enjoy both cities in one incentive trip and includes an official partnership with Eurostar.