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WRG brings in new client engagement director

Creative agency WRG has appointed Richard McAleavy to the role of client engagement director with a brief to engage current and prospective clients with the Group’s creative solutions, specifically focusing on new business activity within the healthcare communications category.

McAleavy has a nearly two decades experience of healthcare sales, marketing, business development, client service and strategic planning in both client-side and agency roles – most recently as commercial director at Spirit Medical Communications.

Reporting to Madelaine Allen, client service director, he will work across the whole group to develop business across all services and manage new client enquiries. McAleavy will focus primarily on healthcare communications but will also use his expertise to engage with and target non-healthcare clients.

Allen said: “We are delighted to have Richard join the team. We look forward to him bringing innovation, passion and enthusiasm into the way we help existing and new clients to think differently in creatively engaging and connecting with their staff or their customers.”

McAleavy added: “As a passionate believer in audience-centric communications I’m genuinely thrilled to join such a forward-thinking organisation. I’m looking forward to partnering with new clients to understand their challenges and opportunities, working with them to create unforgettable omni-channel programmes that drive change.”

WRG is a division of The Creative Engagement Group (TCEG).