VisitScotland takes innovation to Washington
VisitScotland Business Events hosted more than 50 guests, representing 40 global associations and organisations for collaboration at the Carnegie Institute for Science in Washington DC.
The second VisitScotland Association Reception of the year brought together senior association representatives from sectors including aviation; women’s health; world justice; investments; biology; behavioural health; biotechnology; nephrology and dental research.
The key themes included the history of the Carnegie Institute, the importance of face to face meetings – as advocated by Professional Convention Management Association’s (PCMA) CEO Sherrif Karamat. VisitScotland Business Events also focused on Scotland’s innovation and the importance of business events as a tool for economic and social change.
Guests were able to sample some traditional Scottish hospitality and the chance to test their knowledge of Scotland’s culture, folklore and innovation during the inaugural game of ‘Who wants to be a Scotlanaire?’.
The reception represents Scotland’s strategy for engaging with associations around the world. The country is home to various researchers and facilities; which associations and their delegates can access. The association conference encourages the exchange of ideas, making new friends and colleagues, and new partnerships.
Rory Archibald, associations & sectors, VisitScotland Business Events said: “Bringing our Association Reception across the Atlantic has been very well received. It was a fantastic opportunity to reach out to our business events colleagues in the US and showcase what an exciting destination Scotland is. Each association that comes to the country has the power to leave its mark, and equally to learn from Scotland. We are very much looking forward to continuing to spread the word on Scotland as a destinations the ensures that business events in the country are a catalyst for economic and social change.”