VisitScotland launches Legends Legacy Network
VisitScotland Business Events has launched Scotland’s “Legends Legacy Network” - an evolution of its award-winning Legends marketing campaign.
The initiative was announced at a dinner hosted by The National Museum of Scotland in Edinburgh and Heritage Portfolio, attended by 15 organisations across Scotland.
The Legends Legacy Network will bring together Scotland’s innovation centres, industry representative organisations and research hubs. It will utilise Scotland’s business events to enhance the country’s inward investment, inclusive growth and global profiling ambitions.
The evening welcomed a variety of sectors including technology, data science, creative, food & drink, marine, publishing, sensors & imaging and life sciences. These groups are represented by internationally renowned institutions such as The Data Lab, The Scottish Association for Marine Science, The Roslin Institute, Creative Scotland and many more.
Focus was on the importance of legacy and collaboration, both nationally and internationally, and how the country can connect with international businesses through business events. It aimed to promote Scotland as “a place where new #ideasbecomelegend.”
Rory Archibald, Associations and Sectors at VisitScotland Business Events said: “Legacy is much more than a fun run or a one-off public event as part of a conference programme.
“It is key to work closely with Scottish expertise, so that event organisers and delegates can see Scotland as a destination with world-class knowledge, which can create lasting partnerships, secure mutually beneficially investment and help discover the next idea that will become legend, the next idea that can change the world.
The Legends Legacy Network will continue to push and develop on the outstanding work that has already been achieved through the Legends campaign and continue to show that Business Events are a critical tool for economic and social progress.