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VisitBritain launches virtual business events showcase ‘MeetGB Virtual’

VisitBritain has announced that its annual Meetings, Incentives, Conferences and Exhibitions (MICE) event, MeetGB, will be run as a virtual educational event on the 17 and 23 June 2020.

MeetGB Virtual, partnership with MeetEngland, VisitScotland Business Events, Meet in Wales, Tourism Northern Ireland and London Convention Bureau, will accommodate European and North American time zones, starting with US buyers on 17 June, followed by European and UK buyers on 23 June.

The event aims to connect more than 68 European and North American hosted buyers with 60 business event destinations and suppliers from across the UK, including convention bureaus, tourist boards, venues, hotels, events and incentive agencies.

The event also provides an opportunity for delegates to explore a live exhibition, with UK suppliers showcasing their products and services on virtual exhibition booths.

Tourism Minister Nigel Huddleston said: “I'm pleased that VisitBritain is going ahead with its MeetGB event virtually. The event will showcase the UK's fantastic events sector to international buyers from around the world.

"When it is safe to do so, we will work to bring the biggest and best international business events to the UK to help our tourism sector's recovery."

Kerrin MacPhie, head of business events, VisitBritain, stated: “It was a difficult but necessary decision to cancel MeetGB’s live event this year however through this virtual experience we know that our objective can still be achieved in educating buyers on the UK’s outstanding offer.

“Using tried and tested software MeetGB Virtual will provide event professionals with the opportunity to connect and forge relationships with UK suppliers, uncovering the high-calibre, world-class conventions, events and meetings products the country has to offer.

MacPhie added as the events industry tackles this difficult period during Covid-19, VisitBritain wanted to support the industry and help them plan for the future, welcoming their events back to the UK when the time is right.

To register for the event, click here.