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Visit Belfast recognised at Northern Ireland Tourism Awards 2021

Visit Belfast's Welcome Centre has been recognised as best in class at the Northern Ireland Tourism Awards (NITA).

Opened in 2013, the £1.8m visitor centre was praised at this year’s event for the visitor experience delivered by its team.

Operated by Visit Belfast, on behalf of Belfast City Council and Tourism NI, a public/private membership organisation which represents more than 500 tourism businesses, including key strategic partners Translink, Diageo NI and Value Cabs, the Visit Belfast Welcome Centre has handled more than 3.1m enquiries since it opened almost eight years ago.

MaryJo McCanny, director of Visitor Servicing at Visit Belfast, said: “Winning Best Visitor Information Centre 2021 is a real vote of confidence in the work we do. It recognises the team effort in successfully providing a best-in-class information service for every enquiry handled and ensuring every visitor begins their visit to Belfast on a positive note.

Providing a welcoming, effective and efficient visitor information service is a critical element of our tourism recovery and to increasing referrals to our tourism partners and encouraging return visits - this award goes a long way in recognising the contribution which the Visitor Servicing Team makes. I’m delighted on behalf of our hardworking team to accept this important award.”

Welcoming the award, Gerry Lennon, chief executive, Visit Belfast, said: “Belfast is a compelling and increasingly popular destination for leisure and business visitors and the performance of our visitor information centres are vital to maintain our city’s success and our reputation in a highly competitive tourism market.

“The Visit Belfast Welcome Centre and our information desks at George Best Belfast City Airport, Belfast International Airport and the Belfast Cruise Terminal will continue to play a key role in driving tourism footfall across the City and Region and supporting our tourism industry as it recovers in the short to medium term.”