Venue Performance launches RevMet™️
Benchmarking platform Venue Performance has launched RevMet™️, a new metric that measures performance and value within the meetings and events industry.
RevMet™️ aims to help venues and hotels compare its revenue against other venues within a group, against local competitors, or between regions and venue types.
Commenting on the launch, Peter Heath (pictured), managing director of Venue Performance, said: “RevMet™️ will be rolled out across the new Venue Performance dashboard in the coming weeks and we look forward to hearing how clients use it to analyse and improve their business in these unprecedented times.
“We expect venues, hotels, event trade associations, investors and lobbying groups to pay just as close attention to RevMet ™️ scores as well as the venues and management themselves.”