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UK’s convention bureaux to return for second MIA Destinations Summit

Teams from destination marketing organisations and convention bureaux around the UK will reunite next month for the second Meetings Industry Association’s (MIA) Destinations Summit.

Sponsored by VisitBritain, the two-day event will take place from 11-12 February at the Hilton Liverpool City Centre and is open to anyone responsible for attracting conferences and events at a destination or convention bureau.

Following the success of the inaugural summit last year, convention bureaux professionals from across the UK have come together to create a thought-provoking two-day programme designed to upskill the knowledge, skills and confidence of those working in key roles to attract business events to their destination. 

Highlights will include a key note address by one of the leading figures of the international meetings and events industry, Christian Mutschlechner, the director of the Vienna Convention Bureau.

Airbnb’s head of EMEA partnerships Hadi Moussa, will also be giving a talk about new and innovative ways for destinations to utilise their system for events and Julian Stubbs, founder and CEO of Up There, Everywhere will be delivering a session on branding and place marketing.

Paul Szomoru, director of business at NewcastleGateshead Convention Bureau and Destinations Chair for the MIA, said: “We are really excited about holding our second MIA Destinations Summit in Liverpool. With a fantastic mix of international speakers and colleagues from VisitBritain and UK destinations, we are pulling leading experts and practitioners from near and far to share best practice on a range of subjects.

A lot of the content is being delivered by convention bureaux for convention bureaux on some very important subjects such as accommodation booking service excellence and destination strategic alignment.

“VisitBritain is a key delivery partner and it’s fantastic to have its support and involvement in the programme. The VisitBritain business events team will be delivering some great sessions, sharing the latest insights and engaging with destinations about the expertise the team can bring.”

Kerrin MacPhie, head of business events at VisitBritain, said: “We’re very pleased to be working with the Meeting Industry Association, supporting the Destinations Summit to boost the UK’s appeal as a leading destination for business events and promoting our role as a key partner to increase our share of the global marketplace.

 “It is an exciting time for business events in the UK with new venue openings and product launches in 2019. VisitBritain is also working on new initiatives to win more international business and the quality and strength of the convention bureaux is vital to making this happen, as well as the strong relationships we have with destination teams across the UK.”