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Ricoh Arena launches new hotel

Ricoh Arena has announced it will launch a new 150-room hotel, which aims to create a positive economic impact on the regional economy and provide an additional 30 new jobs.

Wasps Group’s Ricoh Arena complex has a 32,600-capacity stadium alongside 20,000 sqm of event space, which includes the 6,000 sqm exhibition hall, casino and lounges.

The new £15m Hampton by Hilton hotel will be located at the stadium’s Car Park C and aims to attract more conferences and exhibitions to the site.

Plans for the new hotel were scheduled to be showcased at MIPIM, the commercial development and investment show. However, the event has been postponed to 2-5 June due to the coronavirus.

Stuart Cain, chief executive at Wasps Group, said: “This is an exciting project which will greatly benefit not only Wasps Group but the city as a whole. The new hotel has the potential to create more than 30 new jobs in the hospitality sector and will bring in around £3.5m per year to the local economy.

“It will also support Wasps Group’s ambitious commercial plans. We have some of the finest conference facilities in the Midlands. Unfortunately, a shortage of bedroom stock at Ricoh Arena means that we are not always able to reach our full potential by accommodating people on site.”

Cain continued: “The new hotel will make us an even more attractive venue for organisers that are looking to stage large events over more than one day, and we estimate that it will boost revenue by as much as £1m per year.”

He added that the hotel will not affect parking requirements for the ‘Green Travel Plan’, which encourages 75% of visitors to travel by public transport, bike or foot.

Cain concluded: “We are always looking at ways in which we can make car parking at the Ricoh Arena more efficient.”