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Revealed: world's most desirable airlines

Etihad is the most desired airline with 98% of respondents wanting to fly in it by the power of the brand alone. Qatar Airways and Lufthansa followed with 96% and 95% respectively.

Air Astana came as the least desired, while Lufthansa and British Airways were the most recognised worldwide.

The aided online poll was conducted among 24,000 participants from 68 countries aged between 17 and 78 who claimed to have travelled by plane at least one time during the past 24 months.

The design and branding team at produced the ranking which compared the top airlines worldwide with the aim to discover which has the best branding appeal and desirability.

The study is part of a larger study on corporate logos and branding penetration. Among the findings a clear it was found that the Gulf airlines have an edge when it comes to branding, credibility, and desirability. Another interesting result is how the country of origin has an effect in desirability to fly or not in an airline.