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Meetings Industry Association wants to see sustainability in RFPs

The chief executive of the Meetings Industry Association (mia) has urged the events industry to include sustainability as a key requirement in requests for proposals (RFP), to help eliminate single-use plastics by 2025.

Jane Longhurst, chief executive of the mia, said: “We know there is an appetite among individuals in the industry to lessen their impact on the environment with many adopting more sustainable practices both at home and work.

Many organisations have signed the association’s #20PercentLess pledge to eliminate single-use plastics from the industry by 2025, but it believes change could happen sooner if booking agents also underlined the importance of sustainability within their RFPs.

“Our #20PercentLess campaign is gaining momentum and we are proud of the number of organisations backing us in our aim to eliminate single-use plastics, but we know more can be done,” Longhurst continued.

“Making it clear that acting sustainably is as important to you and your client as the location, the room layout and the refreshments required in that first brief, puts pressure on venues to question their actions. They will want your business and if they are not acting in a sustainable manner already, it may help put pressure on them to do so.

“A sustainable mindset is the first step to initiate change. As we say at the mia, we are taking small steps to make a big difference, and this minimal adaptation to an event brief can only help to do just that.”

To sign up to the mia’s #20PercentLess campaign and access a range of resources visit