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renault

ITG achieves contract with Renault

ITG, a technology-led marketing business, has announced its contract with the Renault Groupe, which is enabled by Canopy, ITG’S marketing.

Canopy is cloud-based and powered by DAM, which has resulted in a 98% reduction in planning time by replacing manual processes with an enhanced automation.

It also ensures marketing assets are available in one place. This means that each dealership across the network can create, amend and deploy on-brand collateral across the globe. This increases the processes efficiency and takes approximately 90 minutes.

Adam Wood, marketing director, Renault, said: “Canopy is now the hub for every aspect of marketing within the Renault Groupe due to its simplicity and complete ease of use, allowing brand compliance and powerful localised activation.”

Simon Ward, founder and CEO, Team ITG, said: “We’re on a mission to liberate marketers. Our blended model of technology and services allow us to rapidly deploy bespoke solutions built around individual client needs, delivering efficiencies and creating fast, agile marketing partnerships.”