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The Isle of Man launches InstaTourism

The Isle of Man has announced the launch of InstaTourism, an interactive way for visitors to explore the island through Instagram.

InstaTourism invites Instagram followers to take a virtual tour around the island through its @iom_instatourism account.

Virtual visitors can explore key sights and attractions by using linked accounts from island locations and businesses, through the use of Instagram’s tagging feature.

They can also choose different journeys, which allows them to navigate the island based on what they would like to see and meet other islanders along the way.

Angela Byrne, head of Visit Isle of Man, said: “InstaTourism is a fantastic addition to the second phase of our Extraordinary Story campaign. We wanted to showcase some of the best sights and attractions on the Island in a fun an engaging way that really showcases the range of what’s on offer on the Island.

“By focusing on the fantastic variety of attractions and experiences on offer, InstaTourism shows that the Island has something for everyone to enjoy, whether they’re a Discoverer, Explorer, Artisan, Believer, Mover or Adventurer – or somewhere in between.”