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INNSiDE Manchester and Sterling Event Group launch Hybrid Event Studio in Manchester

INNSiDE Manchester, part of Meliá Hotels International, has partnered with technical event production company, Sterling Event Group, to launch Manchester’s first virtual event production studio in a hotel.

‘INNSiDE LiVE’, at INNSiDE Manchester, is a virtual event solution that features a studio setting and offers a live streaming experience, designed to facilitate a virtual or hybrid event. The virtual event solution is ready to be booked as and when government guidelines permit.

The Sterling Event Group has taken over part of the event space to provide a creative technical studio production that enables businesses to engage and communicate with employees, suppliers, clients and stakeholders by combining technology and expertise to create live, virtual or hybrid events.

The set features a central rear projection screen with HD laser projection, 2x65 inch screens for custom logos and content, brandable backdrop, stage floor, multiple cameras, live stream production suite and a professional audio and lighting system.

The Covid-safe space allows companies to hire out and to host live audiences at the venue, in line with current government restrictions. Companies can also stream broadcast-quality content to Zoom, YouTube and Facebook in real time. Alternatively, it can be pre-recorded ready for broadcast at a later date.

The live studio experience is supported by INNSiDE Manchester’s experienced in-house events team and the production crew at Sterling Event Group, who will be on hand to ensure all studio events run smoothly and safely from start to finish.

Scott Brown, director of sales, INNSiDE UK North, said: “INNSiDE LiVE is a new state-of-the-art hybrid event studio, that allows us to deliver a top-class event production facility, in a safe, dedicated space at INNSiDE Manchester. With this facility staying in place for the next six months we have been able to offer a cost-effective solution that doesn’t require the usual set up and break down costs, meaning this is accessible for everything from an online conference or awards event to company briefing or online training day.”

“As and when events can return to what they were, on larger scale, this studio offering will only add to the experience; allowing organisers to reach a much larger delegate audience, both within the UK and globally.”

Dan Estcourt, technical manager, Sterling Event Group, added: “This is a great solution for event organisers as it works equally as well with a fully virtual audience as it does with a hybrid audience allowing them to plan with confidence.