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HBAA provides industry predictions for 2019 at Members Meeting

The Hotel Bookings Agents Association (HBAA) recently hosted its latest Members Meeting at the Crowne Plaza Solihull.

Among the packed programme of speakers was a global economic report from Liz Hall, of Liz Hall Hotel and Travel Consulting, who discussed key forecasts for the events and hospitality industry in 2019.

She predicted that the sector would experience modest growth despite challenging macro-economic conditions, with the average daily rate (ADR) expected to go up 0.8% in 2019.

Former HBAA Chair and Director of Proposition-Accommodation and Meetings at Capita Travel and Events, Leigh Cowlishaw unveiled Capita’s #THISISME campaign, which aims to call attention to and tackling the growing problem of mental health in the workplace. Alison Jenkins from Meetings Club also unveiled her venue location platform, which focusses on sharing feedback and reviews.

HBAA Tech & Innovation Chair, Caleb Parker, Founder and CEO of Bold, provided an update on the future of Wi-Fi at venues. The results from a recent survey suggested that more than 80 per cent of hospitality and events professionals want a transparent industry standard that is clear on service levels for Wi-Fi. Nearly 90 per cent believe that the industry would benefit from standardised pricing for Wi-Fi that offers a fair market.

Louise Goalen, HBAA Chair said: “Our theme for the year has been Building on Success and the last meeting of 2018, attended by so many members, and delivering valuable, inspirational, and insightful presentations, was the perfect way to round off the year.”

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