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Gloucester Rugby sees 56% increase in conference and events

Gloucester Rugby has seen an increase in business following recent investment, reporting a 56% increase in delegate numbers.

Over the last two years Gloucester Rugby has rebranded, installed a new pitch, and installed faster Wi-Fi. Additionally, the club has appointed Angela Sanders as the head of its conference and events team. 

The rebrand resulted in an 18% rise in Club memberships and offered the opportunity for the venue to refocus its conference and events offerings through the appointment of Sanders and Ravin Pankhania.

Since Sanders’ appointment, the venue has also seen a 41% increase in the number of conferences and events taking place at the stadium, as well as a 26% increase in enquiries from 70 new organisations. The venue also reports an increase in association and third sector clients, representing 25% of the last quarter’s revenue.

Sanders said: “We have a lot more to offer here than just rugby. With only 16 matchdays a year, fixed well in advance, we have significant opportunity to host a wide range of events, conferences and meetings. Implementing new changes and making the most of non-match days has meant that we have seen vast increases in sales and are well up on budget year on year. I am really pleased with our recent success and look forward to seeing the conferencing and events department continue to grow as it supports Gloucester Rugby from a commercial point of view.”