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Glasgow Convention Bureau launches People Make Glasgow Healthier campaign

Glasgow Convention Bureau has announced the launch of its ‘People Make Glasgow Healthier’ campaign, to encourage the expansion of its conferences to the public and the city.

Throughout the campaign, the Bureau has partnered with five conferences including the International Forum on Quality and Safety in Healthcare, the European Congress on Obesity, the 8th Congress of European Microbiologists, the International Association for the Scientific Study of Intellectual and Developmental Disabilities and the British Association for the Study of the Liver.

A total of seven public engagement events also took place which delivered important health messages to the 1,500 citizens of Glasgow.

Results from the events included 50 members of the public signing up to become organ donors, 180 students and members of the public receiving CPR training, 60 adults and children taking part in a pedometer challenge and 160 members of the public taking a liver screener test, with 17% being recommended to visit their GP.

Following the campaigns success, a ‘How To’ guide has been created which aims to support future conference organisers who wish to facilitate change in the city.

Euan Woodward, executive director, European Association for the Study of Obesity (EASO), said: “Our European Congress on Obesity in Glasgow, brought together colleagues from every area of obesity research, prevention and management. A key mission for EASO is to advocate obesity as an urgent and relevant health priority to policymakers, research funders, health professionals, the media and the public.

“We were delighted when Glasgow Convention Bureau approached us with the idea of activating our public health message to the people of Glasgow, while the congress was taking place. The resulting family activity day, delivered by the University of Glasgow at the Glasgow Science Centre was an excellent example of the positive health impact a conference can bring to a destination.”

Aileen Crawford, head of Conventions at Glasgow Convention Bureau, said: “The medical conferences we worked with extended their reach to deliver important public health messages into the community. Glasgow Convention Bureau are delighted to support the conference legacy movement, by delivering tangible and measurable results from the People Make Glasgow Healthier campaign.”