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MWC

Freeman wins 3-year Mobile World Congress deal

Global provider of brand experiences, Freeman, has been named an official approved partner for all Mobile World Congress (MWC) events worldwide, in a new three-year deal with event producer, the GSMA.

The agreement will see Freeman act as a recommended agency for the flagship MWC event in Barcelona beginning in 2019. The company will work with exhibitors as preferred creative agency and stand builder. 

Freeman has also been appointed general exhibition contractor for MWC Americas starting in 2018, where it will provide AV services – including exhibition floor AV, AV for conference programmes and support on production. 

At MWC Shanghai, Freeman will provide design and management services for the Innovation City, a central exhibition feature that showcases how mobile technology impacts virtually every aspect of life in a variety of vertical sectors.

Freeman’s work at MWC Shanghai will begin in 2019.

In what marks the extension of an already long-term relationship with the GSMA, Freeman’s digital event floor plan products known as ShowFloorplans, ShowHub, ShowLive and ShowVision will be leveraged across all three shows. 

Bob Priest-Heck, president at Freeman, added: “Our teams are already hard at work on the MWC events, uniting to provide cutting-edge events for the organisation’s customers. We look forward to this partnership continuing to grow and strengthen over the next few years and beyond.”