Freeman announces new MD for agency services
Carley Faircloth has been appointed managing director of Freeman EMEA's agency services. Faircloth has more than 25 years' experience working with Fortune 50 and Fortune 500 companies, spanning brand strategy through to creative and delivery of award winning live brand experiences. Having made a strong impact over the last three years within the Freeman Enterprise as Global Vice President, Business Development based from New York, Faircloth will now lead the EMEA agency services team, based full time in the Soho offices.
Faircloth joins from Jack Morton, where she worked with brands including McDonalds, Viacom, BP, Dell and American Airlines.
She will lead the EMEA agency business, collaborating with Chris Preston, MD of Freeman EMEA, and Freeman management around the globe.
Commenting on Faircloth’s appointment, Adam Charles, SVP International said: “We’re excited to have Carley leading our Agency initiatives; she is a fantastic addition to the Freeman EMEA Leadership team. Her people skills, combined with her business aptitude, strategic thinking and award winning approach will fuel our business in EMEA.”
Upon her appointment, Faircloth added: “‘I am excited to be leading our Agency tribe here in EMEA. For me, the focus on strategic solutions doesn’t change now that I’m assuming the role of MD. This just heightens my ability to pull levers for clients in a much broader sense of the brand experience lifecycle and ensure we remain a critical component of the brand expression throughout. The key that unlocks this potential is really about re-designing the time a brand spends with the people who matter most to them.”