Former Time Inc director launches new events consultancy
Lisa Batty, former marketing director of advertising at Time Inc UK, has launched a new trade marketing consultancy named Memorable Media.
Working alongside co-founder Mark Craze, ex-CEO of Havas Media UK Group, the pair will work with media brands, agencies and publishers whose objective is to enhance their brand profile and deepen client relationships through memorable live events.
Batty has extensive agency and media owner experience, having worked as associate director at OMD UK before her ten year stint at Time Inc. She commented:
“We want our clients to remember the work we create for years to come. My past experience has taught me that whilst you can throw money at a big ski trip or a golf day, if you think more strategically and creatively and tap into your core customer’s passions you will deepen your relationships with them.”
Craze added: “Lisa has the practical events know how as well as the strategic experience and creative DNA to deliver events that will get our clients talked about and leave a lasting impression. I am delighted and excited to be partnering with her.”