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The eVent: THE UK SUMMIT comes to Edinburgh and London

The fourth annual instalment of ‘the eVent: THE UK SUMMIT’ will take place from July 25-30 this year at the Principal Charlotte Square in Edinburgh.

The eVent is a summit for UK MICE professionals, but will also see a coveted group of North American incentive and corporate buyers arrive for a two-night, three-day education event. They will then be able to select a familirization trip to either Scotland or London from July 27-30.

Buyers joining the eVent will have the chance to explore the UK’s most recent and innovative meetings and incentive offerings, liaise with industry colleagues, and attend educational seminars focused on global MICE trends.

Richard Knight, who is business events director of marketing for the Americas at VisitScotland, said: “This programme, now in its fourth year, is becoming even more critical in highlighting our offerings amongst North American incentive and corporate buyers.

“The best way to display the appeal of our product is to invite them to visit the destination.”

Chris FJ Lynn, chief representative for North America at London & Partners, said: “The eVent: THE UK SUMMIT is an ideal opportunity to showcase the very best of London’s MICE offerings, as well as gving guests the opportunity to sample some of the city’s best cultural attractions, hotels and restaurants.

“We look forward to welcoming buyers and planners from North America to the UK capital and it’s a great chance to convene leading figures from the MICE industry to share knowledge and insights on wider trends for the business tourism sector.”