DRPG meets in-person for hybrid summer conference
DRPG welcomed over 300 team members in person on 22 July for its annual company-wide summer conference.
The summer conference was held at its studio complex in Worcestershire, all 380 colleagues celebrated alongside those who joined virtually from across the UK, Germany, and North America. Over 80 team members had been employed during the pandemic, many of which had not been to the studios or met their colleagues in person.
The team celebrated all the positives from the last 16 months and looked to the future on how the improvement, innovations, and investments were going to be taken forward as the industry opens up.
The group split up into 40 campfire sessions to reaffirm the company's vision, purpose, and values, also to discuss issues around mental health and work-life balance as they plan to make their way back into the office and find their new ‘normal’. Other popular themes included volunteering opportunities through the company CSR Charter and sustainability within the workplace and live events.
The afternoon of open discussions and interactivity culminated with Pride of Britain winner and keynote speaker, Jamie MacDonald, who energised teams to remain determined and keep a positive mindset through stories of his own challenges to achieving business and personal goals.
The group finished the conference with a summer party and enjoyed the £5m investment across its HQ facilities, such as the new creative area, team welfare and training centre complete with roof terrace.
Dale Parmenter, CEO, DRPG, commented: “The year has been incredibly challenging for our industry. As a group we are thrilled and excited that we can finally come together and acknowledge the work and commitment of our teams and celebrate coming through the crisis as one team, with over 1,200 projects having been delivered. Rightly, the team are so proud. We have been able to help our clients to effectively communicate to both their internal and external audiences throughout the pandemic, and we were very keen to bring the team together and map the next chapter of creative communication and the return of live events as part of the comms mix.”
Dale added: “It is fantastic to finally get back together safely and provide the opportunity for new faces to meet the wider team, in the flesh, as we regroup, recharge and reset on our goal of becoming the agency of choice.”