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DRPG and Maritz Global Events form global alliance

Creative communications agency, DRPG, and experience design company, Maritz Global Events, have announced a new global alliance, 'More Than Experience'.

More Than Experience aims to revolutionise the communications industry and the way experiences are designed, created, executed and measured.

It will work by identifying eight key steps in the delegate journey:

1) Announcing

2) Attracting

3) Anticipating

4) Arriving

5) Entering

6) Engaging

7) Exiting

8) Extending

8 phases of delegate journey/hybrid

 

Leveraging behavioural science, research and insights, as well as global expertise in communication methodology and design, DRPG and Maritz Global Events aim to help organisations navigate the new, post-pandemic realities of engaging key stakeholders.

Having already launched, More Than Experience has been used in various projects. DRPG and Martiz Global Events will be sharing case studies and client feedback in the coming weeks.

David Peckinpaugh, president, Maritz Global Events, said: “The pandemic has forever changed the landscape of our industry, and our clients are asking ‘What’s next?’ They want and need something new and different as they are expected to push boundaries, justify budgets and prove ROI. 

"This alliance enables us to focus on experiences like never before, ultimately benefiting our clients with solutions that are purposeful, scalable, holistic and customised to fit their needs."

Dale Parmenter, founder and CEO of DRPG, added: “With this creative alliance, clients can expect an even more considered approach, putting the audience and the outcome at the very heart of the solution. 

“With More Than Experience we are challenging the ways our industry has always done things. It’s a different way of looking at communication, a different way of working. We want to shake things up, by making all the things the market has told us they wanted more of, possible. DRPG and Maritz Global Events share similar values and philosophies, which only enhances the creative alliance."

More Than Experience will be exhibiting at IMEX America, 9-11 November 2021.