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Conference Coventry and Warwickshire supports tourism, leisure and hospitality sector

DMO supports tourism, leisure and hospitality sector

Despite staff retention and recruitment difficulties, job vacancies in the leisure, tourism and hospitality sector are continuing to rise in Coventry and Warwickshire.

Figures show that customer services roles were the sixth most advertised sector in Coventry specifically, while customer service advisors and cleaners feature in the top 10 most sought-after occupations.

Jobs in the visitor economy have also grown by 2.5% since 2019. Figures show that food and beverage is the third largest job sector, supporting more than 13,900 jobs and having grown 1.3% since 2019.

Tourism, leisure and hospitality toolkit

In addition, Conference Coventry and Warwickshire, which is part of destination management organisation (DMO) Destination Coventry, is launching a new staff recruitment, retention and skills toolkit to support venues across the region in its bid to overcome staffing challenges.

The 'Resourcing and Skills - Tourism, Leisure and Hospitality Sector’ toolkit is a free resource available to all venues in the region. 

The DMO has worked with Coventry City Council, West Midlands Combined Authority, college group WCG, Coventry College, PET-Xi, Coventry and Warwickshire Chamber of Commerce, Coventry and Warwickshire Chamber of Commerce Training and Warwickshire Skills Hub to create the toolkit.

The toolkit includes details on apprenticeships, training schemes, employment programmes and contact details for the key partners.

Commenting on the toolkit, Paul Jones (pictured), managing director of Conference Coventry and Warwickshire, said: “We have been speaking with venues of all shapes and sizes and it’s clear that recruitment, retention and upskilling remain a dominating barrier to the sector’s recovery.

“When creating our toolkit, we facilitated a collaboration between a large group of regional and local recruitment and training providers, all of which have the programmes and support in place to help these businesses."

He added: “There’s a wide range of support available in the region to businesses that are looking to attract more people to work in the hospitality and tourism sectors, and we will continue to work with partners across Coventry and Warwickshire to help venues access resources.”