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Dennis Publishing increases revenue with new software

UK magazine publisher Dennis has seen an increase in ticket sales, after implementing Evessio’s event management software.

The software has allowed Dennis to get its event website up and running much more quickly than previous years, increasing the sales window and taking pressure off the events team.

Dennis run circa 65 events per year, each being an extension of their 36 magazine brands which cover the automotive, current affairs, lifestyle and technology sectors. Their events include the UK Cloud Awards and consumer events like Cyclist Track Days.

The deal was signed at the end of 2018 and implemented at the start of this year.

Emma Turner, head of events at Dennis, commented: “Our previous event management system was very B2B focused and we needed more capability on the B2C side, especially with things like ticketing.

“The look and feel of our websites was also limited. We needed something that would give our sites the premium feeling that consumers expect from our brands.”

“Evessio was actually recommended to us by another well-known organisation and as soon as we started the due diligence process, Evessio stood out to us because our staff found both the front and back ends of the system very easy to use.

“We were also impressed by how flexible their support team is and how quickly they were able to build us a sample site for our Cyclist Track Days to support our internal pitch.”

Thomas Howie, COO of Evessio, added: “An event website’s back end and front end have to be as easy to use and must look as good as the websites on which they publish their editorial content. Evessio can deliver that.”