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The Creative Engagement Group appoints new head of strategy

Paul Warwick is joining The Creative Engagement Group (TCEG) as head of strategy, a new role at the company. He joins from Saatchi Pro, where he was planning partner.

Warwick’s brief is to evolve TCEG’s strategic approach on behalf of its clients across the UK and US, as well as lead its strategy team. The decision to appoint Warwick comes as TCEG grows and broadens its remit, creating a greater requirement for strategic leadership.

Warwick joined Saatchi & Saatchi in 2014 and worked on clients including PIMCO, VISA, Vaillant, Oracle and Toyota Europe. Before that he spent six years working as a consultant. 

From 2000 to 2006 he was part of DDB’s planning division, as senior strategic planner and associate director, working on Wrigley, Dell, Johnson & Johnson and Kettle Chips. Campaigns he has worked on have been recognised by the IPA Effectiveness Awards and the AFA Effectiveness Awards, among others.

Warwick commented: “Clients are increasingly looking for different marketing solutions that add value beyond traditional approaches. TCEG, with its diverse range of capabilities and the capacity to connect brands with audiences in a more engaging and memorable way, is the kind of innovative business model that is thriving in that environment.

“I’m looking forward to joining a great team to deliver impactful, creative and commercially effective solutions for clients.”