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Club Liverpool marks fifth anniversary

Club Liverpool, the city’s ambassador programme, marked itsfifth anniversary by celebrating those who have helped to bring £70m worth of conferences to the city region.

The Club, in partnership with Liverpool Convention Bureau and ACC Liverpool, aims to bring high quality conferences and events to Liverpool.

The event took place at Liverpool Town Hall where ambassadors were welcomed by Colin Sinclair, chair of the Club Liverpool board and CEO of Knowledge Quarter Liverpool and Sciontec Liverpool, alongside Lord Mayor Anna Rothery who awarded their certificates.

The programmes ambassadors have already secured nine conferences for the city across a range of subjects which include orthoptics, human ethology, biomechanics in sports, linear accelerators and paediatric dentistry.

The club also launched a new website and brand at the event, which aims to attract more ambassadors to the programme.

Sinclair said: “Club Liverpool should not be taken for granted. Our ambassadors come from different fields but one thing they all have in common is that they are passionate about this city and take time out of their busy schedules to attract international conferences here.”

He continued that these events “carry a significant immediate boost, but also help Liverpool’s brand in the long-term. This is an outstanding ambassador programme, which delivers a massive return on investment, and I’m excited to see where the next five years take us.”

Adrian Evans, assistant director for conference and exhibition sales, The ACC Liverpool Group, commented: “Club Liverpool has grown in strength and numbers since we established it and our fifth birthday marked a real milestone as we were able to reflect on the many international conferences our ambassadors have brought to the city, and to ACC Liverpool.”

Evans added that the Club’s achievements “continue to exceed its business plan which covers the next three years, as we look to encourage more ambassadors to join the programme to support the city in bringing more events and ultimately generate more economic impact for the region.”