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Chelsea FC rebrands...

Chelsea Football Club has rebranded its hospitality and events business as ‘Club Chelsea’, the first phase of a wider project that will provide a club for like-minded people to explore a world of culture, art and entertainment beyond football.

As well as having a new visual brand, Club Chelsea covers matchday and non-matchday hospitality and events and includes new benefits for members such as exclusive invitations throughout the year, additional tickets, discounts, non-matchday events, networking opportunities and access to premium location seats at matches in the UK and abroad.

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New sophisticated gold and navy ‘Club Chelsea’ signage is now displayed throughout the stadium along with new artwork in each of the lounges and public areas, paying homage to the evolution of the stadium over the years.

Simon Hunter, head of venue and development, commented on the launch of the rebranding: “I am pleased to announce the launch of the first phase of the new Club Chelsea sub-brand. From our award-winning food to our one-to-one service, we are always striving to give our consumers the very best hospitality experiences. Club Chelsea continues to position itself as one of London’s most complete venues for hospitality and events.”

Club Chelsea includes 25 function rooms and 60 syndicate rooms.