Bray Leino launches virtual experience lab
Live events agency, Bray Leino Events, has announced the launch of its new virtual experience lab ‘VX Lab’.
The VX Lab has been developed as an additional tool for brands looking to strengthen their events, website, staff training or product demos. It aims to allow for discovery and exploration of a brand or product, providing an engaging and interactive user experience.
The experience can be customised to almost any configuration, allowing brands to build a bespoke environment. Whether that is creating a 'wow-factor' when showcasing new products, simulating a tour for those who are geographically out of reach, providing a glimpse into the future of an organisation or boosting the impact of their multimedia content.
The virtual experience lab also sends users on a personalised journey, learning about products and services that are relevant to their needs.
VX Lab provides full trackability of engagement, offering new insights into how attendees engage with a brand and its content. Rather than replacing live or virtual events, VX Lab creates a longer touchpoint with audiences and can supplement events with richer content. It aims to allow brands to capitalise on the benefits of both physical and virtual experiences.
Luke Brown, managing director, Bray Leino Events, commented: “Virtual events are now a known quantity and the biggest challenge in the events industry right now is making virtual stand out – increasing interactivity and impact. The VX Lab is a powerful digital storytelling solution that encourages exploration and discovery whilst delivering meaningful and measurable analytics.
"We created VX Lab to enable our clients to elevate their brands to larger and more diverse audiences. We are excited to see brands unlock the benefits of this cutting-edge technology having received such positive feedback so far.”