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BCD Meetings & Events launches The Collective

BCD Meetings & Events (BCD M&E), an in-house agency for corporate meetings and events, has announced the launch of The Collective.

Beginning in the US and UK markets, BCD M&E has continued to build on its event design foundation, aiming to redefine the brand experience.

The Collective aims to offer brand experiences that go beyond the traditional event. 

Christine Erickson, SVP, The Collective NORAM & Industry Relations, said: “We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production to meet our customers’ needs.

“The Collective is the culmination of organic growth and acquisition which expanded our specialty capabilities to create an ‘agency within an agency’ for organizations wanting one specialized solution across the total experience.”

Helen McCabe, managing director, BCD M&E, UK, added: “We have seen an increase in customers who value an outsourced model for their high-touch, experiential events that go beyond traditional logistics and incorporate end-to-end brand experience.

“We are already great at meetings and events. This is an opportunity to focus our efforts in delivering brand engagement strategies with the attendee journey at its core.”