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Barbican grows sales team to increase focus on international markets

The Barbican has appointed Jenny Waller as head of sales.

The expanded role will see Jenny managing the Barbican’s growing sales team, which includes a renewed focus on international and association markets. Jenny will be supported in her role by the newly appointed deputy head of sales, Charlie Smith.


Jenny has been promoted from the role of senior account manager within the Barbican team, where she has already achieved a number of significant wins for the venue.

Jackie Boughton, head of business events at the Barbican, commented: “The Barbican is going from strength to strength. Last year we opened and showcased our new cinema offering, which, when added to our wider offering, makes the Barbican one of Europe’s most comprehensive venues.

“This in turn has led to an increase in both association and international bookings. Jenny has been instrumental in that success over the last year, and was therefore the perfect choice to take on the demanding role of leading our sales team.

“It is also a real pleasure to welcome Charlie back to the team – his in-depth knowledge of the venue is already having a significant impact on new business development.”

Waller commented: “This is a new and exciting challenge for me. Over the course of the next year I am particularly looking forward to working alongside our association specialists as we develop that market, whilst supporting our work with a strong presence at major international trade shows and events.

“There is still significant opportunity for us to develop internationally – particularly given our ability to partner with the Barbican International Enterprises team to deliver truly inspiring content and theming.”