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Average meetings spend up 8.8%, says HBAA

Average spend per meeting has increased 8.8% to £2,144, according to the latest figures included in the HBAA Meetings Barometer.

“It’s been a good first half of the year for the UK meetings industry and bookings for the rest of the year indicate that this buoyancy will continue until at least the end of the year,” says

Angie Mason, chair of the HBAA, who reports further good news for the industry in the latest figures for the first six months of 2019.

The report, developed in partnership with The MeetingsBenchmark Ltd, not only reveals that the average spend per meeting had risen by 8.8% to £2,144 from £1,971, but the average spend throughout 2018. The average spend per delegate had also increased by 6.7%, from £85.71 in 2018 to £91.46.

The average day delegate rate (DDR) had also risen slightly from £32.89 last year to £33.17 while the average number of delegates has remained the same at 54.

Increasing confidence among event planners is reflected by the reduction of lead and conversion times.  The average lead time for forward booking of events has gone down from 79.7 days to 78.3 while the average conversion time went down slightly from 18.5 days last year to 17.9 days so far in 2019. 

Looking at forward bookings for July to December, currently the average spend per delegate is up substantially to £116.54 and the average DDR up to £33.90.

Mason added: “The HBAA Meetings Barometer data highlights positive trends in the market and plenty of strong reasons to be optimistic and confident about business in the imminent future.”