Avantgarde London hires new creative team
Brand experience agency Avantgarde has announced the appointment of Zander Cox and Marty Terzic as new members of its creative team.
Cox and Terzic previously worked at Doyle Dane Bernbach (DDB), FCB Inferno and Saatchi & Saatchi. Their clients included BMW, Oreo, Visa, HSBC, Mercedes-Benz, Betway and Huawei.
Avantgarde London aims to recruit team members from diverse professional backgrounds, to ensure the agency creates brand experience and meets client expectations.
The team’s responsibilities at Avantgarde London centre on idea generation and development, which focuses on new business opportunities.
Steve Austen-Brown, creative director at Avantgarde London, said: “Cox and Terzic join Avantgarde London as our first creative team. They bring with them bags of enthusiasm, courage to challenge the norms and a unique narrative voice which adds a new dimension to our creative offering.”
Cox, creative copywriter at Avantgarde London, said: “Story has always been at the heart of everything Marty and I do, and in turn, it lies at the heart of everything that we work on. We always strive to bring these stories to people in a way that means they can be immersed and active within them. We’re not talking to them, but talking with them, allowing us to shape the story together.”
Terzic, art director at Avantgarde London, said: “Avantgarde gives Zander and I the platform to create full immersive experiences that have storytelling at the heart of every project, giving people the opportunity to not just hear about the story, but to actually live it."