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ASP launch free content health check

ASP, an event website business, has announced the launch of the Content Health Check (CHC), a free service for its client base, in order to “ensure their customers websites are primed and ready to do business”.

Jon Benjamin, ASP’s commercial director, said: “As a business, ASP always strives to assist exhibition and event organisers.

“This is why we are going to use our 23 years event website experience to provide free content health checks for all of our clients.

“From UX to SEO, through to navigation, data building and everything in between, we are going to invest time in making sure our client’s websites are perfectly placed to attract and to offer a great platform for their exhibitors, sponsors and visitors.”

The CHC is the latest in a series of initiatives by ASP, who has recently launched Composer, a new web platform, as well as developing Limelight, a free to use exhibitor showcase tool and launching an industry 1m tree reforestation campaign.

The leading event website business will be adding to its industry tree initiative by
paying for an additional ten trees to be planted for each website that undergoes a content health check.

Benjamin added: “It’s an understatement to say that it’s been a very difficult time for everybody involved in exhibitions and events, but we truly believe in doing what we can for our customers and our industry while ensuring we are continuing to develop as a business.”