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Agencies join venues for mia's Connect Agent Day

The Meetings Industry Association (mia) brought together venues and agencies for a second year through its Connect Agent Day.

Agents representing businesses such as Cloud 9 Event Management, Dotted Lines, Click Travel, Inntel, Hire Space and ACE Bookings, joined 120 representatives from venues around the UK to debate some of the hottest topics in the industry at the all-day event at The DoubleTree by Hilton in Chester.

Attendees at the event, 27 March, took part in a ‘30 in 30’ quick-fire question and answer session, quizzing a panel of agents on hot topics such as how venues can convert business, how to work well with Government and the ways technology can enhance events.

More views were exchanged during an intimate series of discussions in the ‘Think in Talk in’ sessions. Topics covered included sustainability and looking ahead to Generation Z.

An afternoon of fun and interactive activity organised by GOTO Events followed lunch and saw teams compete in a ‘Prision Break’ Escape Room-style challenge before the day ended with a drinks reception and networking.

Robin Huxley, marketing manager at The Events Company, was in attendance and said: “One of the best benefits of attending the Connect Agent Day is that it always gives fantastic networking opportunities. The brilliant delivery method for exchanging contact details was ingenious. I love the format and the great attendance from venues and agents. It’s a lovely event.”

Jane Longhurst, chief executive of the mia, added: “It was fantastic to see so many attendees at our second Connect Agent Day. Bringing agents and venues together to discuss some of the burning issues they both face and network is hugely beneficial to both parties and the mia is pleased to be able to facilitate such an opportunity.”

Bookings are now being taken for the next event – a Connect Agent Dinner on 30 May 2019 at The Grand, Brighton. During the dinner, each table will be hosted by a different agent and the agents will move tables in-between courses.

View the gallery here.