Skip to main content
ACC Liverpool Group appoints new chair of board

ACC Liverpool Group appoints Kate Nicholls as new chair of board

The ACC Liverpool Group has appointed Kate Nicholls OBE – the CEO of UKHospitality – as the new chair of its board.

The organisation confirmed that she will take over from its previous chair Max Steinberg CBE, who has reached the end of his three-year fixed-term contract.

Nicholls is head of UKHospitality which represents over 740 companies operating around 100,000 venues across hospitality in England, Scotland, and Wales.

Nicholls was recently confirmed as a member of the relaunched Events Industry Board (EIB), a working group which supports delivery of the government’s Tourism Recovery Plan to attract more business events to the UK.

Nicholls recently publicly called upon the government to introduce a new hospitality business tax rate to aid the sector’s recovery. She was made an OBE in a New Year Honours list in 2022 that recognised hospitality figures who made significant contributions during the pandemic.

Faye Dyer, managing director of The ACC Liverpool Group, operators of the M&S Bank Arena, Exhibition Centre Liverpool and ACC Liverpool, said: “We are very grateful to Max for his support over the past three years, particularly during what has been a tough period for the events industry.

“Kate is very well-respected in the hospitality industry and her wealth of experience will contribute significantly, not only to The ACC Liverpool Group but to the city as a whole, as we emerge from the pandemic’s detrimental effects on the visitor economy.”

Nicholls said: “Through my networks and industry insight, I am ready to provide the team with the best possible support and guidance as the business moves forward through recovery and on to the next phase of its development.”