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The front cover of Regenerative Revolution, A New Paradigm for Event Management, a ring of treamsurrounded by a river

IMEX launches Regenerative Revolution report

A new report published by IMEX Group, Regenerative Revolution, A New Paradigm for Event Management, urges events industry to regenerate, not just restart. The report come in the same month that 93-year old Sir David Attenborough’s witness statement, A Life on Our Planet launches on Netflix.

The report, launched 14 October, calls on the global meetings, incentive travel and events industry to adopt a new economic model – the circular economy. It argues that sustainability is no longer enough given the rate at which humans are depleting the earth’s resources and driving thousands of species to extinction.

The report also sets out the economic opportunity represented by the circular economy: “All around the world brands, institutions, cities, and countries are rethinking economic development models to improve people’s lives, include disadvantaged communities and be more circular. Cambridge Economics estimates that applying circular economy principles across the EU economy has the potential to create around 700,000 new jobs and create a net benefit of €1.8bn by 2030.”

Supported by Marriott International, the Regenerative Revolution addressing issues such as food waste, climate change and materials misuse. It includes multiple case studies, anecdotes, quotes and extensive scientific data together with clear, practical actions for all sectors of the global meetings and industry.

The report comes with photos and story-telling reminiscent of a coffee table book and concludes by proposing a new, draft events framework – Hannuwa – which IMEX intends to put into practice once its live events return.

Hannuwa (possibly derived from the old African indigenous San culture and denoting living in harmony with Nature) consists of four key principles and an eight-step methodology to inspire, educate and guide event professionals on their transition to more regenerative and circular event management. The result, the report adds, is an approach where event planning, resourcing, procurement, and production are designed and managed to optimise ecosystem functioning and human wellbeing.

Further content, including interviews with report author Guy Bigwood and explorer, Daniel Fox, form part of PlanetIMEX, the October edition, taking place this week, 12-19 October.