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Cvent launches virtual solution with Engagement Hub

Meetings, events, and hospitality technology provider, Cvent has unveiled its new virtual event solution, the Cvent Engagement Hub. Built to work alongside the company’s existing suite of products, the Cvent Engagement Hub offers a fully branded, turnkey virtual event experience with a platform that can power events of all types – whether in-person, virtual, or hybrid.

The Cvent Engagement Hub means organisations can create an event experience to engage virtual audiences and access fully integrated, enterprise-class webcasting technology to deliver interactive content to any device.

The new hub means one platform can be used for each step of the virtual event lifecycle, including promotion, registration, and all aspects of the virtual experience including an available native mobile app. Rich attendee and digital event data can be collected, including per attendee engagement scores, session and web analytics, and surveys for smarter follow-up.

The Cvent Engagement Hub also means organisers can pitch sponsors and exhibitors with virtual booths, video conferencing, sessions, and also pre-schedule appointments.

“As the global pandemic took hold, virtual events were embraced as a way for organisations to continue to engage their prospects and customers even when they couldn’t meet in person, face to face,” said Cvent CMO Patrick Smith. “Many organisations quickly pivoted to create a virtual event strategy but had to patch together disparate technologies to run their events. This suboptimal approach meant low attendee engagement, an inferior user experience, and no way to measure the event’s true business impact.

“We launched the Cvent Engagement Hub to drive online interactions that were meaningful and measurable. Since March, we’ve helped our customers manage over 60,000 virtual events, giving us valuable insight into what a successful virtual experience looks like. Now, with Cvent Engagement Hub, event planners, marketers, and organisations of all sizes will be able to easily design and deliver memorable, measurable virtual event experiences as key parts of their overall event programme.”

The Cvent Engagement Hub will power Cvent’s annual event technology conferences, Cvent CONNECT US, 25-26 August, which the company claims could be the largest gathering of meeting and event professionals in history. It will also power Cvent CONNECT Europe, to be held later this year. Cvent says that 23,000 event professionals, marketers, and hospitality professionals have already registered for the US event.