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Vii Events appoints Catch the MICE as business development partner

Israeli-based 3D virtual events platform, Vii Events has appointed Catch the MICE as its exclusive UK and Ireland partner.

Catch the MICE, based in Manchester is headed-up by MD Stuart Mitchell. The representation agency introduces planners to hotels, venues, virtual event platforms and hybrid solutions.

Stas Zaslavsky, co-founder and CEO, Vii Events, said: “When we met Stuart earlier this year, we knew immediately that we wanted to work with his company and we are extremely excited to make our strategic partnership official. Catch the MICE will be our exclusive partner for the UK and Ireland, becoming our local representatives and providing vital support to our customers in this important region for our business. “We recognise that entering the virtual events market is daunting and it’s the service and understanding of the event industry that is going to differentiate us; this is critically important to us, and that’s why we are delighted to have Catch the MICE on board.

“Not only will they be assisting us with business development, but they also support event planners through the event delivery process, providing a range of innovative virtual, hybrid and live meeting and conference solutions.”

Stuart Mitchell, managing director, Catch the MICE, commented: “From my first encounter with Stas and the Vii Events team, I was firstly struck by the quality of their 3D-Events Platform; which, in my personal view, is arguably the best in the class.

“Following such challenging times for our live events industry, it is refreshing to see a team who take such pride in their work and genuinely want to support event planners integrate a virtual events solution into their overall events strategy. Catch the MICE is excited to assist event organisers, as we embrace virtual events and navigate our way back to live events. I am thrilled to be part of the solution and to support the Vii Events team with their vision.”