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Feathr confirms purchase of digital marketing agency

Feathr, a marketing toolkit for events and associations, has announced the acquisition of Florida-based digital marketing agency Springful.

The two companies partnered in late 2017 to bring managed services programme ‘Feathr Concierge’, which helps customers set up their accounts, plan campaign strategies, design collateral and ad creatives, and launch and optimise campaigns, to live.

The acquisition adds five new employees to the Feathr team, which has doubled in size over the last two years.

“We are delighted to welcome Springful into the Feathr family and to continue working together to expand Feathr Concierge. We are now providing managed services to more customers than ever before, and those customers are seeing excellent results in terms of event growth, engagement, membership, and more.” commented Aidan Augustin (pictured), president and co-founder of Feathr. “We look forward to continuing to build out these services to help more associations and events achieve the digital marketing results they’re aiming for.”