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Event Marketing Association and Virtual Events Institute confirm partnership

The Virtual Events Institute and the Event Marketing Association (EMA) have announced a strategic partnership. The partnership will see the organisations sharing knowledge and best practices about online and hybrid events for organisations including case studies, event speaking opportunities and workshops.

The EMA, which is the UK association exclusively for in-house event professionals, was founded in 2013 as a not-for-profit, overseen by a committee of members and has grown to a community of over 1400 members across the UK, with monthly events and educational workshops. The association has a seat on the Business Visits & Events Partnership (BVEP). The Virtual Events Institute was established in June 2020 to assist event professional and marketers with their needs to virtual and hybrid events knowledge and training.

Speaking of the partnership, EMA chair, Richard Waddington said members were hungry for more information in what he described as a “rapidly moving landscape”.

“Our members are hungry for information, insights and training into all aspects of virtual and hybrid events,” he said. “This partnership is a key component in helping them to have access to the resources they need at this important time for the whole events industry.”

Virtual Events Institute CEO, Sophie Ahmed, added: “Corporate event professionals are an important part of the event landscape and the Virtual Events Institute is focussed on providing the skills and expertise necessary to help them deliver effective virtual and hybrid events. Our online learning tools and certification will help in-house event professionals take full advantage of the opportunities of virtual events and we are proud and excited to be working with the EMA and their members.”